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Amazon.com's product lines available at its website include several media (books, DVDs, music CDs, videotapes and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games. holds a Federal Maritime Commission license to operate as a non-vessel-owning common carrier (NVOCC), which enables the company to manage its own shipments from China into the United States.is a seller and producer of spoken audio entertainment, information and educational programming on the Internet.

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The domain is still owned by Bezos and still redirects to the retailer.Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise.The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world.In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were also launched.The company was founded as a result of what Jeff Bezos called his "regret minimization framework," which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time.Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. And it still built a huge, multibillion-dollar company. Brand names are more important online than they are in the physical world." After reading a report about the future of the Internet that projected annual Web commerce growth at 2,300%, Bezos created a list of 20 products that could be marketed online.

He narrowed the list to what he felt were the five most promising products, which included: compact discs, computer hardware, computer software, videos, and books.

Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen Walmart's trade secrets by hiring former Walmart executives.

Although this suit was also settled out of court, it caused Amazon to implement internal restrictions and the reassignment of the former Walmart executives.

For a growing number of enterprise clients, including the UK merchants Marks & Spencer, Benefit Cosmetics' UK entity, and Mothercare, Amazon provides a unified multichannel platform where a customer can interact with the retail website, standalone in-store terminals or phone-based customer service agents. On October 18, 2011, announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watchmen.

The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves.

Amazon was incorporated in 1994 in Washington State.