Debate against online dating
The second essential cognitive task involved in a mature comprehension of advertising is the ability to recognize the persuasive intent of advertising and to apply that knowledge in the child’s understanding of the advertising message.In other words, mature persuasive intent comprehension involves not only the recognition that the advertiser has a perspective different from the viewer and that advertisers intend to persuade their audience to want to buy their products, but also that such persuasive communication is biased, and that biased messages must be interpreted differently than unbiased messages.
The Task Force on Advertising and Children, responding to its charge, began by reviewing research on the impact of advertising on children, 2 with particular attention given both to the implications of children's cognitive development for understanding the potential effects of exposure to advertising and to specific harms that might result from exposure to advertising.Research on children's commercial recall and product preferences confirms that advertising typically achieves its intended effects.A variety of studies using differing methodologies find that children recall content from the ads to which they've been exposed.The more fundamental concern regarding the effects of advertising on children relates to questions of potential harm resulting from exposure.A variety of research findings are relevant to this issue.Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures.
Most importantly, studies have shown that product preferences affect children's product purchase requests and that these requests do influence parents' purchasing decisions.
Nonetheless, a key conclusion of the task force, which is supported by a strong base of empirical evidence, is that young children below 7–8 years of age clearly lack an understanding of the persuasive intent of television advertising.
The task force reviewed research addressing two important types of questions regarding the effects of advertising on children.
Studies have documented that a high percentage of advertisements targeting children feature candy, fast foods, and snacks and that exposure to such advertising increases consumption of these products.
While consumption of nonnutritious foods per se may not be harmful, overconsumption of these products, particularly to the exclusion of healthier food, is linked to obesity and poorer health.
There is a substantial body of scientific evidence addressing all of these basic issues.